Identity Systems, made to last

I'm Luciano Caruso, an identity designer based in Metro Detroit. I work with clients who need a visual system built to carry their brand for the next decade, not just the next campaign.

 

My process starts with research, not references. Understanding a client's category, their positioning, and what a system actually needs to survive contact with the real world.

 

I run a solo practice, involved end to end: strategy, identity, and often the website that carries it into the world.